Have you missed browsing and window shopping in brick and mortar jewelry stores? Then you may just be in for a treat. If you have been a long-time patron of Mejuri, you may find quite a number of physical stores back in action before 2022 ends.
To begin with, Mejuri seems to operate with quite a unique business model. Some traditional fine jewelry stores may have started with a physical location before migrating to a more online niche. This holds especially true with the change in shopping and spending habits during the pandemic.
For others who may have started online, strengthening this online presence seemed like the next step. Some already wonder “Who owns Mejuri?” the brand now bringing fine jewelry into fashionable wear. This is none other than Noura Sakkijha, the CEO who wants to transform the landscape by bringing Mejuri even closer to consumers.
Going Outside the Typical Jewelry Store Look
With her unique perspective, Sakkijha aims to break the proverbial glass case for jewelry. In an interview with Forbes, she lays out her plans for Mejuri’s future before 2023 settles in. According to Sakkijha, Mejuri will literally bring the jewelry to the people, where customers will be free to touch the merchandise before they make up their minds.
Specifically, Mejuri may be transforming the way “fine jewelry” has been defined. Without giving up quality, the brand aims to take away the exclusivity factor and aim for fine jewelry to be gifted, worn, and enjoyed like any other accessory—and not just for special occasions.
Mejuri’s Inspirational History: IG to Big Jewelry
This nearer-to-the-consumer goal seems very apt for a brand that started within the midst of people. Mejuri began as an Instagram brand in 2015. Sakkijha, then starting out following her MBA, saw the big gap between jewelry offers.
Harper’s Bazaar reported that the Mejuri CEO did not see a good array of fine jewelry options in the middle sector. It was either fine jewelry reserved for the elite or costume jewelry that adhered to fast fashion. Hence, she created Mejuri to bridge this gap.
It may be just apt that one of Mejuri’s ad taglines is “Fine jewelry for every day.” If fine jewelry used to be reserved for those milestone occasions, Mejuri seems bent on giving the perspective that every day can be that special day.
Additionally, Sakkijha’s plan of moving forward with more physical stores seems to be a more natural step nowadays. With the new normal slowly sinking in many locations, normalcy also means going back outside for some people. Even if the past two years have shaped a number of habits for a lot of individuals, some may not be as easy to kick.
For some jewelry owners, it may be harder to kick the habit of seeing your jewelry before purchase.
Is Mejuri a Canadian Company?
Because of its success, some have wondered where Mejuri even came from as a brand. Some even wonder, “Is Mejuri Korean?” This may be thanks in part to some of its minimalist styles. They feature simple charms for pendants bearing various precious stones like pearl, malachite, and blue lace agate charms. They also feature a wide array of chain styles, be it the classic thin chain necklace to paperclip chains that work well with edgier charms.
In fact, one of the ways to wear a Mejuri jewelry piece is by mixing and matching some of these pieces. One day, you may choose to wear the classic pearl pendant with a baby curb necklace. The next time, you may pair it with a paperclip chain bracelet alongside other charms.
Perhaps the only other concern that many jewelry owners have with affordable jewelry can be summarized in this question: “Does Mejuri tarnish?” After all, if you can wear fine jewelry every day, would that also mean it can withstand the everyday wear and tear?
Just as other affordable fine jewelry go, Mejuri appears to be quite upfront about their jewelry lines. Some of the materials, such as vermeil and sterling silver, may experience tarnishing. The brand even offers leather jewelry boxes lined with microsuede to minimize tarnishing. Still, the brand seems to be quite confident in its craftsmanship, as it offers a two-year warranty for potential defects from the materials or the workmanship of its jewelry.
Get a fine piece for yourself
If this got you interested in getting your hands on a piece of Mejuri jewelry, you’ll be happy to know that they will open quite a number of stores in the United States. Some of the planned branches opening in September include those in Yorkdale and Chicago. In October, four more will be up in Ossington, San Jose, San Diego, and Montreal. Before Christmas month rolls in, four more will be up in Boston, Bethesda, Williamsburg, and Calgary.
Until then, however, you may choose to get your Mejuri jewelry piece over at its official website. Currently Mejuri offers a wide array of jewelry options, so you may want to browse before getting into one of its future upcoming stores.
