The jewelry industry has long been characterized by the polarization between those who sell costly, high-end gems and those who market inexpensive, costume accessories. Women looking for reasonably priced, high-quality jewelry have often encountered a lack of choices between these two extremes.
Enter Mejuri, a fast-rising startup from Toronto, Canada that aims to bridge the gap. This e-commerce jeweler sells fine jewelry at very attractive prices. Mejuri’s pieces, mostly minimalist in style, are designed with the millennial woman in mind. They are subtle rather than showy, simple yet elegant, and delicate but durable.
Take the Mejuri Bold Bangle, a slender band with no clasps or closures. This piece is crafted from 14-carat yellow gold, a strong and low reactive precious metal. 14k gold neither oxidizes nor discolors, and is resistant to scratches and ordinary wear and tear. Solid yet light, it can be worn alone or with other pieces, such as a watch, or stacked with other bracelets. It will pair especially well with its even slimmer sibling, the Thin Bangle. At a length of 50 x 60 mm with a thickness of 3 mm, it is slightly bendy to allow a bit of adjustment in size. And like all of Mejuri’s products, it is sturdy enough for daily use.
The Mejuri Bold Bangle is priced at $485, which is excellent value for an item of its quality. A similar item could retail for as high as $1,200 in a traditional jewelry store. Mejuri’s affordable price point is made possible by a direct to consumer model, which does away with the middleman and the brick and mortar store (Mejuri has only two showrooms and does most of its selling online). This business model also enables the company to engage with its customers better.
All Mejuri items come with a 2-year warranty and a friendly 30-day return policy. Purchases over $200 are also shipped free of charge. Because Mejuri believes in empowering the modern woman to buy fine jewelry for herself–no need to wait for a man to gift her some, and no need to wait for a special occasion to treat herself.
Time for some affordable everyday luxury.