“If I had my way, I’d wear jewelry, a great pair of heels, and nothing else,” says Jada Pinkett Smith, American actress and the wife of prominent actor Will Smith. We get where she’s coming from. A fashion statement is never complete without a good piece of jewelry. And for the elegant lads and ladies, fine jewelry has always been the cherry on top. So, let’s unravel the world of fine jewelry and how Aurum ventured right into it.
Fine Jewelry: What Does It Mean?
You’ve most likely heard the term “fine jewelry” and wondered what it is and what makes it different from other kinds of jewelry, such as fashion jewelry. For people who have the mindset of an investor, fine jewelry is their jewelry of choice.
We use the term fine jewelry for any jewelry crafted out of precious metals, such as silver, gold, and platinum. When crafted with gemstones, they often have diamonds, emeralds, rubies, sapphires, and sometimes pearls. Fine jewelry uses genuine gemstones.
Durability-wise, fine jewelry is made to last. Hence, we hear stories about jewelry pieces being passed on from one generation to another. You may regularly wear fine jewelry, although utmost care is a must.
Aurum: Who Are They?
Aurum is an award-winning and leading jewelry brand based in Iceland. Bankastræti 4 in central Reykjavik is one of the best places for jewelry aficionados because it houses Aurum, the best jewelry shop there. You can see its shopping window filled with beautiful jewelry pieces designed by the famous, award-winning designer Guðbjörg Kristín Ingvarsdóttiris.
Guðbjörg is a jewelry designer, goldsmith, and co-founder of Aurum. Guðbjörg initially went to Copenhagen to study goldsmithing and operate a jewelry workshop called Au-Art. However, in 1999, she went back to Iceland to establish Aurum.
She took part in several jewelry competitions and exhibitions, occasionally as a solo artist and sometimes as part of a group. In 2000, she won first prize in a competition in St. Petersburg, then two years later, she was awarded the DV Cultural Award in Reykjavik. In 2011, Aurum was awarded the Njarðarskjöldur for being the Best Tourist Shop of the Year, and the Grapevine Shop of the Year Award in 2015.
As another feather on Aurum’s cap, notable international publications recommend the famous Icelandic jewelry brand. These publications include Elle, Conde Nast Traveler, and Timeout.
Aurum Collection: What is Its Latest Offering?
Two years back, Aurum launched its unique jewelry for men collection. Surprisingly, the collection has gained attention from both sexes, even if the brand exclusively dedicated it to men. The jewelry piece Griðungur stood out the most and is still highly talked about today.
Fast forward to 2022, Aurum jewelry now introduces its new collection—fine jewelry. Its fine jewelry collection offers a wide range of wedding and engagement pieces made of 14-karat yellow and white gold with lab-grown diamonds.
If you’ve ticked Iceland off your bucket list already, then you would most probably recognize and appreciate the brand’s new jewelry line. The designs of its new line, Erika, showcases the country’s beautiful topography, taking inspiration from its volcanoes, mountains, lava fields, glaciers, wildflowers, beaches, and waterfalls.
The variety’s most alive in Aurum gold jewels. You look at the pieces, and you see a glimpse of the country’s enchanting flora and fauna. The most outstanding pieces from the line are the Erika wedding bands for men and women. The rings have a texture inspired by Iceland’s waterfalls, and the design looks very organic. The Erika collection pieces are also commemorative of Aurum’s 20th anniversary, so that makes it all the more special.
Aurum is best celebrated for its jewelry designs that reflect the beauty and culture of Iceland. Interested buyers may browse its collection on the brand’s website. If you are not from Iceland but you want to experience the beauty of the country through Aurum jewelry, you may place your orders online.
Aurum Jewelry: Where Are They Produced?
Aurum is a brand committed to the production of responsible and sustainable jewelry. The brand produces its products entirely in Iceland—the country where it gets 100% of its energy from renewable resources. Aurum boasts of creating every piece from recycled gold and stones, all of which are lab-grown. On top of that, the brand packs its jewelry pieces using mulberry tree papers without having to cut down any mulberry trees. It also offsets carbon emissions by planting trees via a partnership with TreeSisters.
Being sustainable and eco-friendly is at the core of the brand. So, when you purchase from Aurum, you don’t just get yourself a fine piece of jewelry, but you are also supporting a brand that helps the environment in the best way it can.
Experience Iceland and help save the environment by wearing an Aurum jewelry piece!